There are several names for this type of activity: Set Design, Production Design, Art Direction, to name a few. And to make it more confusing, these titles and roles change according to industry.
Scenography, a rarely used term, is a more accurate description of this activity. While very little is achieved in isolation, there is a point in time when design takes place alone, in the mind. In the scheme of things, it is a relatively brief period—unlike the lonely art of the writer. After discussions and what if meetings, there is the solitude of the blank sheet. Someone has to make a mark and say: here there be a door and a room beyond. And so a process begins...anything can happen after that!
Design & Visualization are not the same thing, but they do blend into a unified process. Visualization is not only essential to communication across disciplines (where language can often fail) but is also an age-old form of concept testing.
B&D Drill Set
B&D Wrench Set