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NFL 24 Seven

This spot for NFL.COM was very popular. It has a clean visual wit, the set design has a near comic book reality. It is not quite the real world, but it has real people and objects. The days and thus the rooms belong to the abstract world of the calendar. They have clearly defined edges, bright planes of color; they are iconic places, they stand for all days everyday. Too realistic, too detailed, they might become overly specific, hard to skate through like hangover Mondays.

NFL TV Calendar Set

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