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An International IBM Campaign

These IBM spots create rapid but engaging stories. A full, rich world has to be established within seconds. From a family owned bakery to a global market, the design must facilitate & enhance the script, while invisibly addressing all technical requirements. One has to be sensitive to the client's brand and sympathetic to the spot’s specific goals. All this must be accomplished on budget and on schedule.

Viennese Bakery Set

World Customer Set

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